Australian taxpayers ought to compensate the expenses of a gaming marketing restriction to media companies' bottom lines, 9's chair states.

Nine Entertainment ran betting ads in a heavily regulated environment and had actually remained in talks with government over the problem, Catherine West told shareholders at the group's yearly meeting.

"If we are prohibited from having betting advertising, there's 2 things we would ask for," she stated.

"Yes, some kind of payment, some kind of some other decrease elsewhere, however most notably, that the betting restriction is fair across all sectors."

A ban that omitted tech companies would just divert advertising income offshore, she said.

"Our biggest plea is is make it reasonable throughout the board, and don't disadvantage responsible Australian media companies and enable a betting free-for-all in terms of the advertisement tech platforms," Ms West stated.

Gambling advertising income was in the low single digits as a percentage of the group's incomes and had been slipping for the past three years, the chair said.

Polling reveals about three in 4 Australians support an overall ban on betting ads, but more 2 years after a landmark inquiry into gambling harm, the Albanese federal government is still mulling its action to its 31 suggestions.

A shelved proposition from Labor included a ban on betting ads throughout live sports broadcasts and an hour on either side, and a limit of 2 an hour outside of this.

Frustrated with continuous unpredictability, the betting lobby is apparently promoting age-based constraints for gambling ads on social networks accounts and decreased blackout durations in an effort to avoid a blanket restriction.

Nine would abide by whatever marketing rules were handed down, Ms West said.

"Our company believe that gambling throughout the society is a collective responsibility for all stakeholders," she stated.

"It's federal government, it's the wager inspector, it's sports organisations, media and likewise the more comprehensive neighborhood."

SBS has has actually taken matters into its own hands, providing streaming service viewers the ability to opt-out of specific advertising classifications, including gaming.

Nine had not considered doing the same.

"That wouldn't work for our main broadcast service, however we will continue to work with the federal government and work towards implementing anywhere they pertain to a landing on the gaming regulations," Ms West stated.

Nine prevented a 2nd shareholder strike against its reimbursement report on Friday, after its owners sent a message in 2024 over bullying and harassment allegations.

Its executive pay plan won the blessing of more than 4 in five investors, who likewise voted extremely to re-elect Peter Tonagh as a director.

Mr Tonagh is set replace Ms West as chair, who will step down after 18 months in the function.

Multiple shareholders lauded 9's monetary performance relative to its traditional media peers, reinforced by growth in its streaming platform Stan and the $3 billion sale of real estate platform Domain to US company CoStar Group.