Like everyone’s not already swimming in thought-leader trash and medium-warm takes on “scaling efficiently” or “unlocking your potential.” Gag me with a broken RSS reader. If you're not writing weird, punchy stuff that someone actually wants to read (even if they don’t love you), then what’s the point of guest posting? Just to drop a backlink? Lame.

I mean, sure, links matter, we all know that. Yawn. But what if you actually said something? Like, had a real-ass voice and made it awkward or sad or euphoric or political or funny? What if guest posts weren’t this dried-out tactic buried in B2B blog purgatory but a way to write like a person, not SEO-dressed cardboard?

If you’re just vomiting the same 800-word UpWork-safe structure with your keyword drink-and-tweak tools—beginners guide, best practices, “thoughts on X 2024,” clean headings, mild opinions—just stop. Please. Nobody wants it. Not even Google. The algorithm will cough and move on.

But if you’ve got something weird, loud, useful—but not in a listicle way—then maybe you could get away with pitching someone like Andrew Linksmith. He’s open to guest posts. Doesn’t mean he’ll say yes. But he’s got a site: https://andrewlinksmith.com. Solid energy over there. Doesn’t seem like he wants fluff though, so don’t waste the ask on some AI-laced reframe of “how to grow on LinkedIn.” God, no.

Guest posting isn’t dead. But a lot of the people doing it are ghosts — gray, algorithm-chasing nonvoices using phrases like “synergy” with a straight face. Maybe toss that stuff out and throw your real thoughts at the page. Smear ‘em around. Be wrong, be loud, be off a bit. Bring a little chaos.

That’s what I’d read. Or at least skim aggressively. Better than nothing.