Advanced digital signs are significantly changing the approach toward customer communication in various companies. No matter if you are planning to install digital sign boards for restaurants, sales promotions or corporate messages, screen selection plays a vital role. The right display will help engage the customers, visibility of the content and will be a long-term investment. To help one choose the best screen for smart digital signage solutions, there are several factors to bear in mind.
- Determine Your Screen Size and Placement
Screen size is one of the most important parameters that define digital signage system. First of all, they have to take into consideration the distance of the view and the size of the space. If your signage is to be seen from a distance, for instance in a shopping mall or a restaurant, then using a large screen, that is, one that is 55 inches and above is advisable. Regarding the screen size, it should be mentioned that for closer interactions, for example, menu boards and kiosks, displays of 24-32 inches are optimal.
Placement is equally important. Make sure the screen is placed at eye level to avoid any inconvenience when working on it. For outdoor applications, it may be useful to choose screens that are particularly bright to overcome the effects of the sun and maintain readability.
- Choose the Right Screen Technology
LCD, LED and OLED are the common forms of screen displays used in smart digital signage solutions.
- LC (Liquid Crystal): The LC screens are best suited for indoor applications as they are cheaper and offer reasonably good picture quality. But they may lack the brightness required for outside application.
- LED (Light Emitting Diode): LED has more brightness and energy efficient as compared to LCD. They are suitable for use in closed places and in open spaces.
- OLED (Organic Light Emitting Diode): This type of screen is more accurate in color and contrast than other screens. They are most suitable for premium digital signage applications where the image quality is of utmost importance.
- Consider Screen Resolution
Quality determines the sharpness of your digital signage. More pixels per inch are required for better quality of content.
- HD (720p): Suitable for smaller screens displaying simple text and images.
- Full HD (1080p): This is the most suitable resolution for most business needs such as menu displays and retail signage.
- 4K Ultra HD: Suitable for large screens and high-definition contents so that the quality of picture and graphics are clear and colorful.
- Check for Connectivity Options
Smart digital signage should be capable of connectivity through various pathways. Check for HDMI, USB, wireless and wired internet connection ports such as Ethernet. These features make it possible to update content and manage the signage from a remote location if you intend on incorporating the signage with cloud solutions.
- Opt for Commercial-Grade Screens
While consumer TVs are made for entertainment and used by everyday users, commercial screens are designed for constant usage. They intend to work for a long time and are resistant to temperature and light changes. The other advantage of investing in a commercial display is that it is more durable than other display media and therefore it has low maintenance costs.
- Look for Smart Features
Some of the additional features of digital signage in the contemporary world include touch screen, interactivity, and even the use of artificial intelligence in recommending content. If the interaction with customers must be more active, it is recommended to install a touch screen for the display.
Final Thoughts
Choosing the most suitable screen for smart digital signage solutions will help to increase the effectiveness of communication. When you analyze the screen size, technology, resolution, connectivity, durability, and smart features, you will be able to make the right decision for the business’s digital signage. The choice of the right screen helps them to convey the intended messages in a clear and appealing manner to customers and compels them to take the desired course of action.
