Sportswear Market Outlook
According to the report by Expert Market Research (EMR), the global sportswear market attained a value of USD 313.22 billion in 2024. Aided by the rising global emphasis on health, fitness, and active lifestyles, the market is further expected to grow at a CAGR of 6.60% between 2025 and 2034 to reach a value of USD 593.50 billion by 2034.
Sportswear, which includes athletic apparel, footwear, and accessories, plays an essential role in enhancing performance, ensuring comfort, and supporting physical activities. In recent years, sportswear has also evolved into a fashion statement, gaining popularity as casual and leisurewear. This convergence of performance and style has significantly boosted the demand for innovative and aesthetically appealing sportswear across various consumer segments.
The global shift towards preventive healthcare, increasing participation in sports and fitness activities, and the growing influence of athleisure trends are among the primary factors driving the global sportswear market growth. Additionally, advancements in textile technology, the proliferation of e-commerce platforms, and rising investment by major brands in product innovation further support market expansion.
Sportswear Market Size and Share
The global sportswear market has witnessed robust growth over the past decade, driven by evolving lifestyle trends and increasing consumer spending on health and wellness. With a market size of USD 313.22 billion in 2024, the sector represents one of the most dynamic segments of the apparel and footwear industry.
The market share is dominated by prominent international brands, including Nike, Adidas, Puma, Under Armour, and New Balance, which collectively account for a significant portion of global sales. These companies maintain strong market positions through continuous product innovation, celebrity endorsements, and extensive retail networks. Meanwhile, many regional and emerging brands are increasingly gaining traction, particularly in Asia-Pacific and Latin America, driven by affordability, localized designs, and rising urbanization.
The Asia-Pacific region holds a substantial share of the market, supported by its large population base, rising disposable incomes, and growing presence of multinational sportswear brands. North America and Europe also remain key markets due to established sports cultures and strong consumer preference for athleisure fashion.
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Sportswear Market Trends
Several major trends are shaping the global sportswear market landscape:
1. Rise of Athleisure
Athleisure, a blend of athletic and leisurewear, continues to redefine the industry. Consumers are increasingly adopting sportswear as everyday clothing due to its comfort, versatility, and modern aesthetics. This trend is expected to remain a key growth driver throughout the forecast period.
2. Sustainability and Eco-Friendly Materials
Growing environmental awareness has led sportswear brands to incorporate recycled polyester, organic cotton, bamboo fibers, and biodegradable materials. Companies are adopting circular economy principles, encouraging product recycling, and reducing carbon emissions.
3. Technology-Driven Apparel and Footwear
Performance-enhancing technologies such as moisture-wicking fabrics, anti-odor materials, seamless construction, and energy-return soles are transforming sportswear. Smart apparel, integrated with sensors that track physical activity, is also gaining popularity.
4. Digital Retailing and Direct-to-Consumer (D2C) Models
Online retail has become a dominant distribution channel due to convenience and a wider product selection. Many brands are focusing on D2C platforms to enhance customer engagement through personalized recommendations and virtual try-on technologies.
5. Influence of Sports Celebrities and Social Media
Celebrity endorsements, athlete partnerships, and social media influencers play a crucial role in shaping consumer purchase decisions. The growing popularity of global sporting events continues to drive brand visibility and sales.
Drivers of Growth
The global sportswear market is being propelled by several key drivers:
Growing Sports and Fitness Participation
Increasing awareness of physical fitness and mental well-being has led to rising participation in gyms, yoga, running, and sports. Governments and organizations are also promoting physical activity to combat lifestyle diseases.
Increasing Penetration of E-Commerce
E-commerce platforms provide consumers with easy access to a wide range of sportswear products, competitive pricing, and convenient returns. Digital marketing campaigns and online brand communities further enhance consumer engagement.
Urbanization and Rising Disposable Incomes
Rapid urbanization, especially in emerging economies, is creating significant demand for fashionable and functional sportswear. Rising disposable incomes allow consumers to invest more in premium and branded sportswear products.
Technological Innovations in Fabric and Footwear
Advanced materials that improve breathability, durability, and performance have become essential features of modern sportswear, boosting consumer demand for technologically enhanced products.
Growing Influence of Global Sporting Events
Events such as the Olympics, FIFA World Cup, and major marathons increase interest in sports and inspire purchases of sports apparel, footwear, and accessories.
Sportswear Market Segmentation
The market can be divided based on product, end use, distribution channel and region.
Market Breakup by Product
- Clothes
- Shoes
- Accessories
Market Breakup by End User
- Men
- Women
- Kids
Market Breakup by Distribution Channel
- Online
- Offline
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
Some of the major players explored in the report by Expert Market Research are as follows:
- Nike, inc.
- Adidas AG
- Puma SE
- Lululemon Athletica Inc.
- Under Armour Inc.
- ASICS Corporation
- FILA Holdings Corp.
- Columbia Sportswear Company
- Li Ning (China) Sports Goods Co., Ltd.
- ANTA Sports Products Limited
- Others
Challenges and Opportunities
Challenges
Intense Competition: Price wars, frequent product launches, and marketing costs challenge profitability for both established players and new entrants.
Counterfeit Products: The widespread presence of imitation products affects brand integrity and consumer trust.
Supply Chain Fluctuations: Raw material price volatility, logistics disruptions, and geopolitical tensions impact production and distribution.
Fast-Changing Fashion Trends: Rapid shifts in consumer preferences require constant innovation, increasing operational complexity and costs.
Opportunities
Growing Demand in Emerging Markets: Rapid urbanisation in Asia Pacific, Africa, and the Middle East presents significant growth potential.
Expanding E-Commerce Penetration: Digital retail platforms offer access to broader consumer segments with minimal operational overhead.
Smart Sportswear Development: Integration of wearables with sportswear provides opportunities for premium product lines.
Sustainable and Ethical Products: Growing consumer preference for eco-conscious brands opens new avenues for market differentiation.
Sportswear Market Forecast
The global sportswear market is anticipated to experience steady and sustained growth over the forecast period, driven by rising health consciousness, expanding distribution channels, technological advancements, and the growing influence of athleisure. By 2034, the market is projected to reach USD 593.50 billion, nearly doubling its 2024 valuation.
Key trends expected to shape the forecast period include the increasing role of smart textiles, wider adoption of eco-friendly materials, personalised sportswear offerings, and the expansion of premium athletic brands across emerging markets. Furthermore, the continued integration of artificial intelligence and data-driven design into product development is likely to enhance consumer engagement and optimise product performance.
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