There’s a moment in every friendship when something changes.
Sometimes it's obvious — a fight, a fallout, a final message. Other times it fades without warning. You stop replying. They stop asking. Days turn into weeks, then months. And you start calling yourself something quietly harsh: a bad friend.
That’s where this hoodie comes in.
The Bad Friends Hoodie is more than just fabric and stitching. It’s a wearable reflection of those complicated moments we don’t talk about. When you didn’t show up. When you disappeared. When you stopped being who they needed — or maybe when they stopped being who you trusted.
We’ve all been there. That doesn’t make you evil. It makes you human.
WHAT IS THE BADFRIEND HOODIE?
It’s a soft, oversized hoodie designed to wrap you up in honesty — not comfort.
This is for the people who overthink everything they never said. For the ones who cared deeply, but from too far away. For the ones who wanted to stay close but couldn’t handle the weight. For the ones who were left behind, and the ones who did the leaving.
We’re not here to judge you. We’re here to help you own it.
Because hiding the truth never healed anyone. But wearing it? That’s a start.
THE DESIGN: SILENCE SPEAKS LOUDER
Material: Premium fleece blend – 80% cotton / 20% poly – thick enough to last, soft enough to live in.
Fit: Relaxed, oversized, and genderless. Not too boxy, not too slim. Just right for the days you feel like disappearing.
Front Detail: Minimal “badfriend.” embroidery over the heart — because that’s where regret tends to live.
Back Graphic (Optional): A fractured smiley or cracked heart with the phrase: “I swear I meant well.”
Colorways:
Washed Black – for the ones who always carry the weight
Ash Gray – for those who say little, but feel everything
Dusty Rose – for soft hearts with sharp edges
Every hoodie is garment-washed for a vintage, worn-in feel — like a memory you still hold close, even if it hurts a little.
THE STORY BEHIND BADFRIEND
We all like to think we’re the good one. The loyal one. The real one.
But sometimes, we’re the ones who leave people wondering what they did wrong.
Sometimes, we show up too late. Or not at all.
BadFriend isn’t about glorifying toxic behavior. It’s about admitting your flaws — and sitting with them.
Because if you’ve ever said:
“I should’ve reached out.”
“I didn’t mean to ghost them.”
“I didn’t know how to say I was struggling.”
Then you already know what this brand is about.
We’re not perfect. We mess up. We hurt people — even the ones we love.
But we’re learning. And this hoodie is one small piece of that.
WHO IT’S FOR
This hoodie is for:
People who say “I’m just bad at texting,” but still feel guilty.
The ones who loved their friends deeply but couldn’t show it properly.
Anyone who’s drifted away and thought about it every day since.
The ones who outgrew old versions of themselves — and left others behind in the process.
People in healing eras, soft resets, and learning how to try again.
Whether you’ve been called a bad friend or just feel like one — this hoodie’s for you.
WHAT THEY’RE SAYING
“I sent this to someone I hurt. They didn’t reply, but I think they understood.”
“People ask about the message on the back all the time. It always starts a real conversation.”
“I wore this to a party where I knew I’d see an old friend. We didn’t talk. But we made eye contact. That was enough.”
LIMITED RUNS – BECAUSE NOTHING LASTS FOREVER
Like the friendships we miss, this hoodie won’t always be around. Every BadFriend jeans is released in limited batches. No mass restocks. No endless supply.
Because truth fades. People change.
And some stories only come around once.
BADFRIEND HOODIE: SAY IT WITHOUT SAYING IT
You don’t have to explain yourself anymore.
You don’t have to write a paragraph text or reopen the past.
Just wear the truth. Quietly. Softly. Honestly.
You weren’t perfect. But you’re still here.
And that counts for something.
BADFRIEND.
Not everyone stays. But the ones who admit it? They grow.
