With the rapidly changing corporate environment, email is ranked among the greatest tools of communication. Reaching clients, updating stakeholders, and even internal memos can be very different with a well-organized email. One organisation, which is also one of the largest real estate and investment companies in the world, CBRE (Coldwell Banker Richard Ellis) receives thousands of emails on a daily basis mainly in its Capital Markets division.
In case you want your mails to be professional, easily comprehensible, and responded immediately, then you should adhere to the correct format. This paper is going to help you to get the best of CBRE Capital Markets email format. It is presented in a simple manner hence a student at 8th grade can read and borrow the tips.
What is CBRE Capital Markets?
Before diving into the email format, let’s understand what CBRE Capital Markets is all about.
CBRE Capital Markets is a special division of CBRE that deals with big-money transactions like:
- Buying and selling commercial properties
- Financing real estate projects
- Helping investors find good property deals
This team works with property owners, investors, and businesses to make deals worth millions (or even billions) of dollars. Because of this, communication via email needs to be professional, clear, and well-structured.
Why is Email Format Important for CBRE Capital Markets?
Emails are the first impression people get when dealing with a company. A messy, unorganized email can confuse the reader and even damage your reputation. On the other hand, a well-written email can:
- Build trust
- Save time
- Avoid misunderstandings
- Help close deals faster
Optimizing the CBRE email format helps make sure your message is taken seriously and gets a reply quickly.
Key Elements of a CBRE Capital Markets Email
Let’s break down a professional email into simple parts that CBRE teams often use:
Section | Purpose | Example |
Subject Line | Tells the reader what the email is about | “Property Investment Opportunity – Downtown LA” |
Greeting | Opens the email in a polite and professional manner | “Dear Mr. Johnson,” or “Hello Sarah,” |
Introduction | Briefly explains who you are and why you’re writing | “I’m Alex from CBRE Capital Markets. I wanted to share…” |
Main Message | Gives the key information in a simple, easy-to-read format | Use bullet points or short paragraphs |
Call to Action | Tells the reader what you want them to do next | “Please review the attached file and let me know…” |
Closing | Ends the email in a polite and professional way | “Best regards, Alex Thomas” |
Signature | Gives your contact info and company details | Name, job title, phone number, CBRE logo, etc. |
Step-by-Step Guide to Optimize CBRE Capital Markets Email Format
1. Write a Clear and Professional Subject Line
The subject line is the first thing your reader sees. Make it short, clear, and to the point. Avoid using vague terms like “Important” or “Check this out”.
Good Example:
"New Capital Markets Listing – San Francisco Office Tower"
Bad Example:
"Look at this deal!!"
2. Use a Proper Greeting
Always greet the person you’re writing to. Use their name if you know it, and be formal when in doubt.
Examples:
- “Dear Mr. Patel,”
- “Hello Jane,”
Avoid casual greetings like “Hey!” or “Yo!”.
3. Start With a Brief Introduction
If the person doesn’t know you well, quickly introduce yourself and why you’re emailing.
Example:
“My name is Rachel, and I’m a Senior Analyst at CBRE Capital Markets. I wanted to share a new investment opportunity with you.”
This builds trust and sets the tone for the message.
4. Use Short Paragraphs or Bullet Points
Busy professionals don’t have time to read long blocks of text. Break your message into short paragraphs or bullet points.
Example:
“We’re currently representing a 50,000 sq. ft. office property in Midtown Manhattan.
Key Highlights:
- Fully leased
- Long-term tenants
- Prime location near Grand Central Station”
5. Add a Call to Action
Tell the reader exactly what you want them to do. Be polite and clear.
Example:
“Please review the attached brochure and let us know if you'd like to schedule a tour.”
Avoid being too pushy. Always give them space to decide.
6. End With a Professional Closing
Use a respectful sign-off and include your full name and contact info.
Example:
Best regards,
Emily Chen
Vice President, CBRE Capital Markets
? (123) 456-7890
✉️ emily.chen@cbre.com
7. Use a Branded Email Signature
Make your email look official by using the company’s email signature. It should include:
- Your full name
- Job title
- Phone number
- CBRE email address
- CBRE company logo
You can ask your IT department to help you set it up.
Example of an Optimized CBRE Capital Markets Email
Here is a sample email using the tips we shared:
Subject: New Investment Opportunity – Class A Office Tower in Chicago
Dear Mr. Lewis,
I hope this email finds you well.
My name is Jonathan Hill, and I’m a Senior Associate at CBRE Capital Markets. I’m reaching out to share a prime office property investment opportunity in downtown Chicago.
Property Highlights:
- 90,000 sq. ft. Class A office tower
- 95% leased with long-term tenants
- Near public transit and business centers
Attached is the detailed brochure with pricing and lease information.
Please let me know if you’d like to schedule a walkthrough or need more information.
Best regards,
Jonathan Hill
Senior Associate, CBRE Capital Markets
? (312) 987-6543
✉️ jonathan.hill@cbre.com
Tips to Make CBRE Emails Even Better
Here are some quick tips to make your emails stand out:
- Use simple words – Don’t try to sound too fancy. Clear and simple is best.
- Proofread your email – Check for spelling and grammar mistakes.
- Add attachments properly – Make sure brochures or documents are easy to open.
- Reply on time – If someone replies to your email, don’t keep them waiting.
Common Mistakes to Avoid in CBRE Email Format
Here are a few things you should never do:
- Using too many capital letters (IT LOOKS LIKE SHOUTING)
- Writing long, unbroken paragraphs
- Using personal or casual email addresses (like cbrefan22@gmail.com)
- Forgetting to add contact details in your signature
- Not adding a subject line
Summary Table: Dos and Don’ts
Do's | Don'ts |
Use clear subject lines | Use vague or clickbait titles |
Greet the reader politely | Start without a greeting |
Write short and clear paragraphs | Write long and confusing blocks of text |
Include your full contact information | Forget to include your job title or phone |
Add proper attachments | Forget to attach documents or add the wrong file |
Proofread before sending | Send with grammar or spelling mistakes |
Final Thoughts
Making CBRE Capital Markets email format better is a piece of cake. All it really takes is follow a few simple rules. When you write simple, polite and professional email you help your team and make your company look good.
If you want to go another step forward, and save your time in managing huge scope of email or contact lists, then try to use an email data extractor. It speeds up the junk mail filtering of important contact information so you can organize your email lists quicker and be able to communicate with them faster.
