The yoghurt market is experiencing robust expansion, driven by evolving consumer preferences for healthier and protein-rich food products. Consumers are becoming more health-conscious, leading to increased demand for both conventional and dairy-free yoghurt options. In addition to being a source of probiotics, yoghurt is being recognized for its digestive and immune-boosting properties. The growing popularity of plant-based alternatives and flavored yoghurts has also played a key role in reshaping the competitive landscape and enhancing product innovation.

Yoghurt Market Size

The yoghurt market reached a substantial value of USD 54.92 Billion in 2024, reflecting its widespread consumption across regions and cultures. This size is attributed to the growing consumer awareness regarding the nutritional benefits of yoghurt, such as its role in digestive health, immunity, and weight management. Traditional markets like Europe and North America continue to show strong sales, while emerging markets in Asia Pacific and Latin America are experiencing rapid demand growth due to changing dietary habits and increasing disposable incomes. Product availability across diverse categories, including dairy-free, flavored, low-fat, and organic yoghurts, has broadened the market’s appeal across multiple demographics. In addition, rising urbanization and better access to refrigeration and cold chains have enabled retailers to efficiently supply and store yoghurt products. The size of the market also indicates a high level of competitiveness, with numerous international and regional players actively innovating and launching new variants. This competitive intensity ensures constant product evolution, further stimulating demand. As consumers increasingly prioritize convenience and health, the yoghurt market has emerged as a top choice in the snack and functional food segments. The strong 2024 market size lays the foundation for continued robust growth in the years ahead.

Yoghurt Market Trends

The yoghurt market is undergoing a transformative phase driven by evolving consumer behavior, health consciousness, and product innovation. One of the most notable trends is the rising demand for Greek yoghurt, which is preferred for its high protein content and creamy texture. Simultaneously, the plant-based yoghurt segment is expanding rapidly, supported by the growing number of vegan and lactose-intolerant consumers. Clean-label products featuring organic ingredients, natural sweeteners, and non-GMO certifications are gaining traction as buyers become more ingredient-conscious. Flavored yoghurts with exotic fruit blends, herbs, and even savory options are attracting younger audiences and food enthusiasts seeking variety. Another emerging trend is functional yoghurts enriched with probiotics, vitamins, or other supplements to address specific health goals like gut health or immunity boosting. Packaging innovation, such as single-serve portions and eco-friendly containers, is also playing a critical role in customer acquisition. Furthermore, the growth of online grocery platforms has boosted sales of refrigerated products like yoghurt, especially in urban areas. Consumer interest in wellness and dietary customization is pushing manufacturers to explore niche formats such as keto-friendly and low-sugar yoghurts. These trends highlight a rapidly evolving landscape that favors innovation, health, and personalization in yoghurt consumption.

Yoghurt Market Opportunities and Challenges

The yoghurt market holds ample opportunities, especially with the growth of functional and fortified yoghurt products targeting niche segments such as children, elderly, and fitness enthusiasts. Companies are focusing on clean-label and organic yoghurt lines to capture growing demand for transparency in food products. Expansion into emerging markets like Asia-Pacific and Latin America provides scope for growth due to increasing disposable income and western dietary influences.

However, challenges remain, including fluctuating dairy prices, and stringent food safety regulations in various countries. The growing threat from substitutes like plant-based milk beverages and nut-based products could also affect market penetration in certain regions.

Yoghurt Market Segmentation

Breakup by Category

• Conventional
• Dairy Free

Breakup by Type

• Set Yoghurt
• Greek Yoghurt
• Yoghurt Drink
• Frozen Yoghurt
• Others

Breakup by Flavour

• Flavoured
• Non-Flavoured

Breakup by Fat Content

• Regular
• Low Fat

Breakup by Packaging Type

• Cups
• Bottles
• Others

Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online
• Others

Breakup by Regions

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Yoghurt Market Growth

The yoghurt market is on a consistent upward trajectory due to a combination of health-focused consumer behavior and product innovation. Growth is being driven by a heightened demand for nutrient-rich and easily accessible foods, with yoghurt emerging as a preferred choice for its rich probiotic content and versatility. Increasing health consciousness, particularly in urban centers, has led consumers to seek out yoghurt as a natural source of protein and gut-friendly bacteria. Moreover, manufacturers are capitalizing on these preferences by offering fortified yoghurts, dairy-free alternatives, and customized nutritional profiles. Convenience also plays a critical role in this growth story, as on-the-go yoghurt products, drinkable variants, and ready-to-eat options gain popularity among busy consumers. The inclusion of yoghurt in weight-loss diets, sports nutrition, and children's meals is also contributing significantly to market expansion. The availability of multiple formats—set, frozen, flavored, and Greek—ensures there’s a product suited to nearly every consumer need. As a result, demand is rising across developed and emerging markets alike. The ability of the market to accommodate varied dietary needs, taste preferences, and health goals ensures a steady and sustainable growth trajectory for the global yoghurt industry over the next decade.

Yoghurt Market Forecast (2025–2034)

The yoghurt market is projected to grow at a CAGR of 6.00% during the 2025–2034 forecast period, reaching an estimated value of USD 98.35 Billion by 2034. This positive outlook is fueled by sustained consumer interest in healthy and convenient food choices. Innovations in product formulation, such as the incorporation of probiotics, plant-based alternatives, and added nutrients, are expected to attract an even broader customer base. Regional growth will be particularly significant in Asia Pacific and Latin America, where rising income levels and increasing Western dietary influences are boosting yoghurt consumption. The forecast period also anticipates increased penetration of online and modern retail channels, making yoghurt products more accessible in both urban and rural markets. Additionally, government initiatives supporting dairy farming and value-added food production will contribute to supply-side growth. As packaging technology improves and refrigeration becomes more efficient and widespread, especially in developing countries, yoghurt’s shelf life and availability will further improve. Market players are likely to focus on sustainability, digital marketing, and personalized nutrition to maintain competitive advantage. In summary, the yoghurt market’s forecast reflects strong momentum, underpinned by innovation, health trends, and expanding global reach.

Yoghurt Market Competitor Analysis

The competitive landscape of the yoghurt market is characterized by strategic collaborations, new product launches, and global expansion initiatives. Key players are focused on catering to evolving consumer preferences by launching low-sugar, organic, and dairy-free alternatives.

Nestlé S.A. – Offers a wide portfolio of flavored and health-oriented yoghurt products globally.
Danone S.A. – Focuses on probiotic-rich yoghurts and dairy-free innovations.
Lactalis American Group, Inc. – Known for premium dairy-based yoghurt and strong distribution in North America.
Royal FrieslandCampina NV – Emphasizes quality dairy sourcing and flavored yoghurt development.
China Mengniu Dairy Company Limited – Strong presence in Asia with a focus on functional yoghurts.
Fonterra Co-operative Group Limited – Specializes in dairy innovation and premium yoghurt formats.
General Mills Inc. – Popular for its Yoplait range and expanding into organic and Greek yoghurt segments.