Australia Edible Meat Market Outlook

According to the report by Expert Market Research (EMR), the Australia edible meat market size reached a value of USD 17.91 billion in 2024. Driven by the increasing demand for both traditional and alternative meat products, the market is projected to grow at a compound annual growth rate (CAGR) of 5.6% from 2025 to 2034, ultimately reaching USD 29.25 billion by 2034.

The edible meat market in Australia includes a wide range of products derived from both livestock and alternative sources. From beef, chicken, and pork to plant-based and lab-grown alternatives, this market has been undergoing a transformation due to changing consumer preferences, advancements in production technology, and evolving trends related to health, sustainability, and ethical sourcing. As these shifts continue, the Australian edible meat market is positioned to experience sustained growth, driven by both traditional consumption and the expanding adoption of alternative meat products.

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Market Drivers

Rising Meat Consumption and Protein Demand: Australia has long been known for its strong demand for high-quality meat products, with beef, lamb, and poultry being staples in the Australian diet. The increasing global demand for protein-rich food is a key driver of the country’s edible Australia Edible Meat Market. Meat is a vital source of high-quality protein, essential amino acids, and other nutrients, making it an integral part of the Australian diet. Despite growing interest in plant-based diets, the overall consumption of meat remains robust, with Australians consuming approximately 90 kilograms of meat per person per year.

Health Consciousness and Nutritional Value of Meat: As consumers become more aware of the importance of protein for muscle growth, energy production, and overall health, there has been an uptick in demand for high-quality, lean meat products. Meat, particularly in the form of grass-fed beef, chicken, and fish, is prized for its nutritional benefits, such as being rich in vitamins (like B12), minerals (like iron), and essential fatty acids. The growing emphasis on health and wellness has also led to an increased preference for healthier cuts of meat, which is further driving market growth.

Shift Towards Sustainable and Ethical Meat Production: Sustainability has become a key concern in the food and beverage industry, and the Australia Edible Meat Market is no exception. Australians are increasingly prioritising ethically sourced meat, with a growing number of consumers looking for sustainable practices in production, such as grass-fed, hormone-free, and pasture-raised livestock. Additionally, issues such as animal welfare and environmental impact have become focal points of the debate surrounding the meat industry, prompting producers to adopt practices that align with consumer values. As a result, meat producers are focusing on transparency and improving sustainability standards, which has strengthened consumer confidence and boosted demand for responsibly produced meats.

Technological Advancements and Alternative Meat Products: Advancements in food technology have led to the development of alternative protein products, such as plant-based meats and lab-grown (cultured) meats, which are gaining popularity in Australia. These innovations are being driven by rising concerns over the environmental impact of traditional meat production, including the high levels of greenhouse gas emissions and land usage associated with livestock farming. Plant-based meat alternatives, such as those offered by brands like Beyond Meat and Impossible Foods, are becoming more widely available and are quickly gaining traction among health-conscious and environmentally aware consumers. The rising interest in lab-grown meat, though still in early stages of commercialization, also holds great promise as it provides a potential solution to meet the growing protein demand without the need for traditional animal agriculture.

Export Growth and International Demand for Australian Meat: Australia is one of the largest exporters of beef, lamb, and other meats in the world, with significant demand from markets in Asia, the Middle East, and Europe. The robust international demand for Australian meats is a key driver of the domestic Australia Edible Meat Market producers are well-regarded for the high quality of their meat, which is often grass-fed and hormone-free, appealing to international markets that prioritise quality and food safety. This export growth provides a strong foundation for further expansion within the Australian edible meat sector, as the global demand for protein continues to increase.

Market Trends

Plant-Based Meat Alternatives: Plant-based meats are one of the most significant trends in the Australian edible meat market. These products, made from plant-based ingredients like soy, peas, and lentils, are designed to mimic the taste, texture, and nutritional profile of animal meat. With more Australians becoming interested in reducing their meat consumption, plant-based alternatives are appealing to those seeking to adopt flexitarian or vegan diets. Retailers are increasingly expanding their range of plant-based meats, and major fast-food chains have started to offer plant-based options to meet this growing demand. As taste and texture improve and consumer awareness increases, plant-based meat alternatives are expected to continue growing in popularity, thus driving the future trajectory of the Australia Edible Meat Market.

Lab-Grown Meat (Cultured Meat): Another emerging trend in the Australia Edible Meat Market is the development of lab-grown meat. While still a niche sector, cultured meat, produced by cultivating animal cells in a lab environment, represents a potential game-changer in the food industry. Lab-grown meat offers an environmentally friendly alternative to conventional meat, as it requires fewer resources and has a lower environmental impact. With advancements in technology and growing investment in research and development, the commercialization of lab-grown meat could revolutionize the Australian edible meat market in the coming years, particularly as consumers continue to seek sustainable options.

Premium and Grass-Fed Meat Products: Premium meat products, such as grass-fed beef, free-range chicken, and wild-caught seafood, are becoming increasingly popular in Australia. Consumers are more willing to pay a premium for products that are ethically sourced, free of hormones or antibiotics, and produced with high animal welfare standards. Grass-fed beef, in particular, is seen as a healthier and more sustainable option compared to conventionally raised beef. As Australian consumers become more discerning in their meat choices, premium and specialty meat products are expected to see continued growth.

Online Meat Retail and Home Delivery Services: The rise of e-commerce and the growing demand for convenience have led to a surge in online meat retail and home delivery services. Consumers are increasingly opting to purchase their meat from online platforms, where they can access a wider variety of high-quality meats, often with the convenience of direct-to-door delivery. This trend has been accelerated by the COVID-19 pandemic, which saw many Australians turning to online shopping for their food needs. The expansion of online meat retailers, combined with advancements in cold-chain logistics, will continue to support the growth of the Australia Edible Meat Market in the years ahead.

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Australia Edible Meat Market Segmentation

The Australia Edible Meat Market can be divided based on type, from, distribution channel, region.

Market Breakup by Type

• Beef
• Mutton
• Pork
• Poultry
• Others

Market Breakup by Form

• Fresh/ Chilled
• Canned
• Frozen
• Processed

Market Breakup by Distribution Channel

• On-Trade 
• Off-Trade

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Western Australia
• Australian Capital Territory
• Others

Competitive Landscape

Some of the major players explored in the report by Expert Market Research are as follows:

• Devro Limited
• Gamekeepers of Australia Pty Ltd.
• The Australian Meat Emporium
• Mast link Australia Pty Ltd   
• Dorper Lamb Pty Ltd. 
• Others

Challenges and Restraints

Despite the positive growth trajectory, the Australia Edible Meat Market faces several challenges that could restrain its potential. One of the key challenges is the increasing cost of production. Rising feed costs, labor shortages, and regulatory compliance are placing pressure on meat producers. Additionally, increasing environmental concerns about the impact of meat production, including deforestation and high carbon emissions, are pushing consumers and businesses to seek more sustainable alternatives.

The industry also faces growing competition from plant-based and alternative protein products. As consumers shift towards plant-based diets or adopt flexitarian lifestyles, demand for traditional meat products may be impacted, especially among younger generations. This shift is challenging traditional meat producers to diversify their offerings and incorporate plant-based options into their product portfolios.

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