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Real estate lead generation refers to the strategic methods used to identify and engage potential property buyers and sellers before they make a final decision. It combines online and offline tactics such as targeted ads, landing pages, social media outreach, CRM follow-ups, and local SEO to capture qualified inquiries. A strong lead generation approach not only increases visibility for real estate brands but also improves conversion rates by nurturing prospects with timely information, personalized communication, and trust-building content.
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