Account-Based Marketing (ABM) is a focused B2B strategy that aligns sales and marketing to target high-value accounts with personalized campaigns. Instead of broad outreach, ABM concentrates on specific companies, decision-makers, and buying teams. By using data, insights, and tailored messaging, businesses can improve engagement, shorten sales cycles, and increase ROI. https://www.youngurbanproject.....com/account-based-ma
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